The only betting guide you'll ever need.


Find out everything you need to know about the major bookmakers, the services they offer and their strengths and weaknesses. We also keep you up to date on bookie sign-up offers, betting specials and important industry news.

  • bet365

    bet365 is one of the world's leading bookmakers. Find out more about this benchmark-setting bookie.

  • Paddy Power

    Ireland's most famous bookie is renowned for money-back specials and mischief.

  • William Hill

    "Will Hill" is one of the oldest bookies in the UK. What can it offer you?

  • Betfred

    Considering a bet with Betfred? We investigate what this established UK bookmaker has to offer.

How to bet

If there’s anything you want to know about sports betting, you’ll find it here! We provide interesting facts and clear, well-written explanations, designed to help you improve your profits and make the most of your betting experience.

  • Are free bets for real? How you get them and what strategies you can use to turn them into profits.
  • A detailed explanation of how to open an online betting account.
  • An objective look at the pros and cons of all the main payment methods accepted by bookmakers.
  • A step-by-step guide on how to place sports bets online.

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