888sport was launched in 2008 by 888 Holdings plc, a company that had already built its success on excellent online casino and poker offerings.
The 888sport site is sleek, attractive and easy to use, and with on-going improvements and additions, ranks high in terms of the features it offers.
Here we investigate 888sport’s strengths and weaknesses in more detail.
888sport trust & financial stability
888sport is operated by Cassava Enterprises, a subsidiary of the hugely successful 888 Holdings plc, which has earned multiple awards for its casino and poker offerings. 888 Holdings plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. As such 888sport has the security of being backed by a sizeable company with a very sound reputation.
In addition, 888sport is regulated and licensed by the Gibraltar Licensing Authority, under the Gambling Act 2005. This helps ensure that the sportsbook deals fairly with its customers.
888sport odds
888sport provides highly competitive odds for certain football markets, and its odds are often good value for tennis and horse racing too. The sportsbook isn’t known for leading the industry in terms of odds – but sometimes it actually does. So it’s definitely worth keeping an eye on what 888sport is offering.
888sport website
Over recent years, 888sport has made considerable improvements to its site, which is bold, sleek, uncluttered and easy to navigate. On the down side, the site is sometimes a little slow to load.
The home page provides immediate access to current sports events and markets for all the main sports, from football and tennis through to cycling and even beach volleyball.
The 888sport site features a re-designed bet slip, which has separate tabbed pages for placing singles, multiples and accumulator bets. The bet slip is clear, and nice and large – unlike those on some bookmakers’ sites, which almost require a magnifying glass.
The site also includes:
• a “Cash-Out” feature, enabling you to limit your losses or lock in profit before a match ends (you can choose to cash in any winnings before the match completes)
• a Tutorial page that includes information about the features of the site
• a nicely designed Sports blog.
888sport mobile
888sport provides well-designed and supported mobile apps for Android and Apple devices. The apps provide all the key features of the main site, including the “Cash Out” feature and live streaming of events you bet on.
888sport also provides a mobile version of its site, which you can access by navigating to www.sport888.com on any mobile device.
888sport customer service
888sport provides customer service via e-mail. E-mails tend to be answered within just a few hours, and the service provided is usually efficient and friendly. The link for contacting customer service is fairly hidden on the site though, and whenever we’ve tried, no live chat option is available.
888sport offers an even broader than usual range of payment methods, including credit and debit cards, just about all the recognised e-wallet services, prepaid cards and bank transfer.
On the down side, reports indicate that 888sport is slower than average at processing withdrawals. It may also require you to complete time-consuming security verification checks before releasing any funds.
888sport specials & promotions
88sport is offering new customers a good welcome offer to open up an account.
888sport doesn’t segregate its sportsbook and casino offerings to the same extent as most other online bookmakers. Instead it combines its sportsbook and casino specials – no doubt in an attempt to attract more sports bettors into its casino.
See 888sport free bet for details of the terms and conditions that apply for the sign-up offer.
As well as its “welcome package”, 888sport offers:
• horse racing specials
• a range of attractive, event-based football specials
• an Acca Club, which awards weekly free bets based on the number of accumulator bets (bets with three legs or more) you place
• a number of free bet and special offers for its casino, which are displayed on the same page as the sports betting promotions.
The bottom line
We recommend 888sport as an addition to the set of online bookmakers you use. The sportsbook has some minor negatives (along with most), but we feel that it has been significantly underrated in the past. Its site is impressive, it offers comparatively generous specials and free bets and it’s definitely worth keeping an eye on its odds.