Paddy Power

Right from the start, Paddy Power emphasised its “Irishness” in its colours, name and mischievous sense of humour. Its meteoric growth can be attributed to its aggressive expansion plus its strategy of securing media attention through controversial advertising and publicity. Today Paddy Power is Ireland’s leading bookmaker and one of the most successful in the UK, with profits before tax in excess of £114 million.

  • Paddy Power brings a sense of fun to sports betting. Find out more about its pros and cons for punters.

  • Ireland's leading bookie provides good football coverage and outstanding money-back specials.
  • Paddy Power is known for its controversial publicity stunts and tongue-in-cheek advertising.
  • Find out how Paddy Power got started.
  • Try Paddy Power for comprehensive racing coverage and unbeatable racing specials.
  • Paddy Power offers award-winning sports betting mobile apps for iPhone, iPad and Android devices.

Paddy Power review

Pros and cons

leads the pack with its outstanding specials and promotions
excellent horse racing coverage, with the latest racing odds, betting previews and live streaming
good coverage of the UK and Irish football leagues and larger European leagues, and of rugby union
entertaining (and sometimes controversial) novelty betting markets
a sense of fun
doesn’t lead the market in terms of the best value odds
doesn’t offer 24/7 customer service
not supportive of international punters; only pounds and euros are accepted, and customer service is provided only in English

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