Paddy Power
Review
Signup OfferRight from the start, Paddy Power emphasised its “Irishness” in its colours, name and mischievous sense of humour. Its meteoric growth can be attributed to its aggressive expansion plus its strategy of securing media attention through controversial advertising and publicity. Today Paddy Power is Ireland’s leading bookmaker and one of the most successful in the UK, with profits before tax in excess of £114 million.
