Stan James review
3.5

Stan James 3.5 betHQ, 2016-02-15

Stan James is a popular UK bookmaker, notable especially for its wide range of in-play betting markets. It offers a well-designed site, live streaming, a good mobile app and a range of attractive specials. However, it doesn’t offer as huge a range of sports betting markets as some of the true giants of the UK sports betting industry. Here we consider Stan James’s strengths and weaknesses in more detail.

Stan James is a popular UK bookmaker, notable especially for its wide range of in-play betting markets. It offers a well-designed site, live streaming, a good mobile app and a range of attractive specials. However, it doesn’t offer as huge a range of sports betting markets as some of the true giants of the UK sports betting industry. Here we consider Stan James’s strengths and weaknesses in more detail.

Stan James trust & financial stability
3.5

Stan James has been running since 1973, so it has already had over 40 years of experience in the sports betting industry. It currently operates roughly 90 high-street betting shops in the UK and its online presence is massive – customers in 120 countries participate in StanJames.com sports, casino, poker and games.

Along with leading UK bookmakers like William Hill and Bet Victor, Stan James is registered in Gibraltar, where it’s regulated by the Gibraltar Gambling Commissioner. It’s also a member of the Independent Betting Adjudication Service (IBAS), which adjudicates in cases of betting disputes between bookmakers and their customers.

Stan James odds
3

Stan James isn’t a leader when it comes to the best-value odds on average, with prices tending to reflect industry averages across all sports.

However, there are some ongoing offers that allow you to get best industry odds on specific events - such as their daily Best Price Offer which pays out the best industry prices on all entries in a selected UK race. 

One area where Stan James tends to outdo the competition is with golf odds, which are often among the best available. So if you’re a golf fan, it’s definitely a good idea to check out the latest Stan James prices.

Stan James specials & promotions
3

Stan James offers attractive promotions, including a free bet when you open an account (provided you don’t already have one) and a range of on-going, event-specific special offers.

Currently Stan James is offering new customers a "Bet £10 Get £20" deal. For more information about the associated terms and conditions, see our Stan James sign-up offer page.

The Bet £10 Get £20 promotion is a nice straightforward deal, without the excessive rollover requirements associated with some of the more generous offers. In other words, you don’t have to bet a fortune before you’ll be allowed to withdraw any earnings from the free bet.

Note that every Saturday between 11 a.m. and noon, Stan James runs a “Happy Hour” promotion, during which it offers the best industry price on a specified UK or Irish horse race.

In addition, Stan James offers:

  • best odds guaranteed on UK horse races
  • regular money back specials, especially for football markets
  • regular place specials, especially for golf.

Stan James website
4

The Stan James site stands out as one of the simplest and easiest to use. It’s intuitive, streamlined and missing the clutter that seems to dominate the sites of many other popular bookmakers.

The home page provides easy access to Stan James’ sports and in-play (or live) betting options, and to live commentary on a range of sports events. For horse racing fans, it includes links to live racing coverage, detailed form information and results, and daily naps and tips.

An interesting feature of the site is its “Tipping Game” page, where you can view the event selections that have attracted the highest numbers of tips, access those tips and add your own tips.

You can choose to bet immediately on the listed selections or “call” an entry to access a list of the other selections you can choose to back for an event, along with their odds. On the page, you can also participate in a forum where members provide and discuss betting tips.

The Tipping Game page is fun but remember to shop around and compare odds before going with the listed bets or acting on any suggestions from tipsters.

Added services

Live streaming

Stan James can’t compete with the likes of bet365, which offers free live streaming of over 50,000 events per year. However, it provides live streaming of a wide range of sports events, with good coverage of key football matches and comprehensive coverage of horse racing, broadcast via Racing UK or At The Races.

To access the live streaming of any sports event other than a horse race, you need to have a Stan James account with a positive balance or to have placed a bet in the last 24 hours. To view live streaming of a horse race, you need to place a minimum bet of £1 on the race.

In-play betting

One of Stan James’ key strengths is its wide range of in-play betting markets, especially for football, golf and tennis – although other sports, including cricket, rugby, baseball, basketball and even Formula 1 racing, are also covered.

The Stan James home page provides easy access to live markets and the odds on offer. It also provides access to an “In-Play Diary”, which is a clearly laid out schedule of all events for which live betting is offered, for a full week (starting from the current day).

Stan James mobile
3.5

Stan James provides an effective mobile betting service – just navigate to StanJames.com in a mobile browser to access the company’s mobile app, which is available for Apple iPhone and iPad, Android and Blackberry devices.

The mobile app supports live streaming and includes live scores and statistics, so you can easily keep track of the action. You can also access Stan James’ live commentary for horse and greyhound racing from a mobile device.

On the down side, the mobile interface takes some getting used to. For example, it can be confusing working out how to switch between different markets.

With Stan James, smartphone users can now use the QR scanners on their phones to log directly into either the Stan James sports betting or casino sites. The QR images (matrix barcodes) are available on the Stan James site. This might or might not be a fast way of logging in – it seems rather gimmicky to us, and it remains to be seen how popular it will be.

Stan James isn’t currently offering special deals aimed at mobile users. However, mobile users qualify for all the regular promotions on its web site.

Stan James customer service
4.5

On the internet, you might find complaints of all sorts about Stan James – but the one thing it’s hard to find a complaint about is the company’s customer service. The same can’t be said for many of Stan James’s competitors.

Stan James provides sterling customer service, via live chat, e-mail or telephone. We’ve consistently found members of the team to be highly efficient, friendly and courteous.

Stan James supports a wide range of options for making payments and withdrawals. Depending on your location, these include UK debit card, credit card, NETELLER, Skrill, PayPal (if you’re in the UK or Ireland), paysafecard and bank transfer. Generally the minimum deposit amount is £5.

The bottom line

Although Stan James isn’t the biggest or “glitziest” of the bookmakers, it’s a stable, reliable alternative that makes an excellent addition to the set of online sportsbooks you use.