Advertise on betHQ

Put your brand in front of a specialist racing and betting audience

Established in 2013, betHQ helps racing fans and bettors find racecards, betting tips, results, bookmaker information and practical betting guidance.

We work with selected brands on sponsored content, dedicated bookmaker hubs and relevant promotional campaigns. Whether you want to explain your product, introduce your brand or build a presence on an established betting publisher, we offer placements designed around useful content and audience relevance.

Looking for paid dofollow links? We never sell dofollow links on betHQ, whether through guest posts, new articles or additions to existing pages. We also do not offer banner advertising.

betHQ at a glance

Our core coverage is UK and Irish horse racing and UK greyhound racing. We also cover daily horse racing in France, the US and South Africa, alongside bookmaker reviews and offers, our How to Bet educational section and our blog.

Support your brand’s search and AI visibility

A feature on betHQ gives your brand a relevant presence beyond your own website. It creates another opportunity for people researching betting products, services and topics to discover your brand through publisher content.

Our established organic search presence also makes betHQ a relevant publishing environment for brands considering SEO and AI search visibility as part of their wider marketing strategy. Useful, clearly written coverage can provide information about your brand that search engines and AI-powered discovery tools may surface or reference.

*We do not guarantee search rankings, AI citations, recommendations, traffic or conversions. All paid advertiser links are qualified as sponsored.

1. Branded bookmaker hubs

£1,200 per year

Give your bookmaker a dedicated presence on betHQ through a fixed annual publishing package, with no affiliate commission arrangement.

Your hub includes:

• A dedicated bookmaker overview page.
• A review written and scored by betHQ.
• A sign-up offer page using the offer information and terms you supply.
• Links between these pages to help readers explore your bookmaker.
• A listing under Other featured bookmakers on our bookmakers page.
• Up to six minor offer or factual update requests during the subscription year.

See the Mr Play bookmaker hub for an example of the page structure.

An independently scored review

The review score and conclusions are at betHQ’s discretion. Booking a hub does not purchase a positive review or a particular rating.

If, while preparing the review, we determine that the score would be below 3 out of 5, we will tell you before publication. You can then choose to cancel the booking and receive a full refund.

You will have an opportunity to flag factual inaccuracies before publication. Our editorial assessment remains our own.

Additional bookmaker articles

From £250 per article, as a one-off production fee

Expand your hub with articles about relevant features of your service, such as sports coverage, streaming or betting functionality. We write each article and link to it from your bookmaker hub.

The starting price covers an article of up to 1,200 words and one consolidated factual revision round. Longer or more involved projects are quoted separately.

What the subscription covers

The hub and its associated pages and additional articles remain available while your annual subscription is active. If the subscription ends without renewal, the hub and all associated content are taken offline.

You are responsible for supplying current offer details, significant terms and updates. Substantial rewrites or additional content are quoted separately.

The hub’s pages include a sponsored/nofollow redirect link to your sign-up offer. Additional relevant landing-page links can be agreed for add-on articles. Paid placement is disclosed to readers.

This package does not include affiliate onboarding, daily racecard integration, site-wide promotion or ongoing coverage of all your offers and specials.

2. Sponsored editorial features

Publish a relevant, useful feature on our blog or, where appropriate, within our How to Bet section. Every feature must fit our subject matter and offer value to our readers.

Supply your own article — from £350

Provide an original, high-quality article that has not been published elsewhere. We review submissions for relevance, accuracy and editorial quality, and may request changes or decline unsuitable material.

The starting price covers up to 1,500 words, light editing, formatting and publication. Longer submissions or those requiring substantial editing are quoted separately.

Let betHQ write it — from £500

Give us a brief explaining the topic, audience and information you would like covered. We agree the scope, then research and write the article for our readers.

The starting price covers up to 1,200 words, one consolidated factual revision round and publication. Longer features or projects requiring extensive research are quoted individually.

Publication standards and term

All sponsored features:

• Are clearly labelled Sponsored content.
• Use rel=”sponsored” or rel=”nofollow” marked up links to the advertiser.
• Allow up to two advertiser links.
• Remain subject to betHQ’s editorial approval.
• Are guaranteed to remain published for three years from publication, except where legal or reputational conflicts arise or betHQ is acquired or ceases operating.

We do not publish undisclosed paid content.

3. Sponsored placements within existing content

From £200 per year

We consider relevant sponsored links and mentions within existing articles on a case-by-case basis.

The placement must fit the surrounding content, be useful to readers and avoid conflict with our own commercial objectives. Availability and pricing depend on the specific page and proposed placement.

Paid links are marked as sponsored or nofollow. Send us the page URL, your destination URL and a short explanation of why the placement is relevant.

4. Dedicated email and social promotions

Introduce a complementary product or service to readers who follow our daily UK horse racing tips.

Our email list has approximately 2,500 subscribers, and our Telegram and X/Twitter profiles have approximately 2,500 combined followers.

Campaigns are considered individually. We welcome relevant products and services that complement our content, but we do not offer these promotions to bookmakers, competing tipping services or other businesses that conflict with our commercial objectives.

Prices include basic preparation from your supplied copy and assets, one approval round and a performance summary. Bespoke creative work is quoted separately. Reach and response vary between campaigns; specific results are not guaranteed.

5. Affiliate partnership applications

Affiliate managers are welcome to introduce their bookmaker for consideration. However please note, we very rarely add new affiliate partners and review potential additions at most once a year. We also only ever work with very well established betting brands in an affiliate capacity.

Full affiliate partnerships include wider promotion across betHQ, integration into our daily racecards and other assets, and regular coverage of offers and specials. These opportunities are highly selective, and an application does not guarantee acceptance or a review date.

If you would like a defined and guaranteed presence, our branded bookmaker hub is your best alternative.

What we do not offer across any of our placements

• Paid dofollow links of any kind.
• Guest posts or link insertions sold with dofollow links.
• Undisclosed sponsored content.
• Banner advertising.
• Purchased review scores or guaranteed positive reviews.
• Guaranteed rankings, AI citations, traffic or conversions.

Enquire about advertising

Tell us about your brand, your intended audience and the placement you are interested in. Please include your website, proposed topic or page, budget and preferred timing so we can assess the fit.