Bet365 Horse Racing Best Odds

We believe that Bet365 is arguably the world's leading bookmaker when it comes to horseracing, with exceptional coverage of a range of international racing markets, a variety of betting markets available on each race and extra value available through special offers.

As part of its racing service, bet365 offers two great incentives to punters betting on horse racing, their best odds guarantee and the bet365 price promise.

On this page:

  1. bet365 Best Odds Guaranteed Offer
  2. bet365 Price Promise Offer
  3. How does best odds guaranteed work?
  4. FAQ

bet365 Best Odds Guaranteed Offer

#Ad bet365 offer Best Odds Guaranteed on every horse race - every day!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel/Colossus (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win and Each Way Fixed Odds markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated), Enhanced Place Terms and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer.

All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded.

For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you get paid at 4/1!

T&Cs apply. Only available to new and eligible customers.

Claim the Best Odds Guaranteed Offer


bet365 Price Promise Offer

#AD Every week there’s a host of superb races broadcast live on ITV Racing and, as always, bet365's fantastic offers will ensure that you get the best value. bet365 will constantly update their prices for all races shown live on ITV Racing to ensure that they offer the best price on every horse running.

This offer is applicable to all bets placed from 10am on the day of race up to 15 minutes before the scheduled ‘off’ time for each ITV race and only covers races shown live on ITV Racing unless otherwise stated by bet365. Best price or joint best price will be matched from the following list of Bookmakers: Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports. Offer applies to bets placed on Win and Each-Way Fixed Odds markets only. All other markets, including Enhanced Price Win Only and Enhanced or adjusted place terms (Each Way Extra) markets that are priced separately to the Fixed Odds market and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer. Races covered by Price Promise are also available for Best Odds Guaranteed, for new and eligible customers.

So place your Horse Racing bets safe in the knowledge that the bet365 price is the best price.

T&Cs apply.

Claim the bet365 Price Promise Offer


How does best odds guaranteed work?

A best odds guaranteed is designed to give punters the benefit of favourable price changes once they have placed at bet at fixed odds.

Once a fixed price is accepted in the betting markets, any market fluctuations that occur before the race starts are taken into account, and if the horse's price increases by the time the race starts, the punter's bet will be paid out at those odds if the horse wins.

So, best odds guaranteed are simply a free value-add that bookies like bet365 give to their customers to improve their margins on winning bets.

Best odds guaranteed example

As an example, a punter betting on Irish racing picks Standing Ovation at odds of 4/1 in the fixed odds markets for a race at Galway, the day before race day.

In the next 14 hours the odds on Standing Ovation drift as other horses attract strong backing from punters, and by the time the race starts, his SP (starting price) is at 6/1.

If Standing Ovation wins his race, the punter's bet will be paid out at the bigger odds of 6/1, even though he placed his bet at a price of 4/1.



Do bet365 give the best odds?

A best odds guaranteed promotion is not a guarantee that a bookie will give you the best odds on a selection in horse racing, compared to other bookmakers. It instead ensures you get the best odds available if your horse's price increases once you have placed your bet.

However, bet365's best price promise is designed to ensure this bookie's prices outcompete the odds available at the Ladbrokes, William Hill, Paddy Power, Coral, Sky Bet and Boylesports betting sites for qualifying races.

How do you get the best odds guaranteed?

If you want to know how to lock in best odds guaranteed on horse racing, the answer is simple. You don't need to do anything to get best odds guaranteed! Provided the race you are betting on is eligible for a best odds guarantee (which will include all British and Irish horse racing) it will automatically apply to your bet once it has been placed.

Is BOG the same as best odds guaranteed?

BOG is commonly used as an acronym for best odds guaranteed in a horse race. It means exactly the same thing, and is just a shorthand to promote this offer to punters familiar with racing terminology.

Are enhanced place terms best odds guaranteed?

No, enhanced place terms typically means offering bigger odds on the place portion of each-way bets placed on horse racing. For example if the majority of bookies are offering 1/5 in the each way fixed odds markets, another bookie may offer to pay odds of 1/4 on the winning portion of each way bets on the race.

How important are best odds guaranteed?

When it comes to horse racing betting you should take any opportunity you can to reduce the house edge and get bigger odds. Bearing in mind that bookies typically reducing the odds on every entry to create a profit margin in a race, best odds guaranteed are an important way to give yourself an opportunity to get extra value on your winners. While not every winner will start their race at higher odds than you bet on, over the long term the extra winnings you get from those that do can bulk up your returns from racing.

What time do best odds guaranteed start at bet365?

The best odds guaranteed applies to all racecards with the exception of ante post bets, and will apply as soon as these racecards are made available.