In July the UK's oldest bookie released a revamped version of its website, offering users a cleaner, more intuitive betting interface.
But with the European football season looming, Ladbrokes decided to go even further and table one of the biggest free bet offers in the industry.
If you sign up for a Ladbrokes account in August you can score a free bet of up to £50 - double what you would have earned a month ago.
Better yet, the offer has very little fine print. Ladbrokes will match the amount you wager on your first bet up to £50, so long as you place your bet at odds of over 1/2.
You're also in luck if you live outside of the UK or Ireland, as Ladbrokes have not applied the usual regional restrictions to this offer.
To get this offer just use the promo code F50 when signing up for an account. Also keep in mind that you'll have just seven days to use your free bet token.