Rumours have been flying thick and fast in the last few days about an anticipated takeover of Ladbrokes by major bookie rival, Paddy Power.
While neither company has made any official statement on the matter, rumours were sparked when Paddy Power bought 25.5 million shares from Ladbrokes on Wednesday the 3rd of June.
It is believed that these acquisitions were the first step in a £1.6 billion bid for on of the UK's most famous bookmakers.
While nothing has since been confirmed either way, it's no secret that Ladbrokes has been playing catch up with major industry players since betting went digital.
Although this bookie has done well to close the ground, revamping its site and adding features like live streaming of UK racing to its features, Ladbrokes' relative weakness compared to other big bookies has impacted the company's growth and share values.
Meanwhile, Ladbrokes strong high-street presence, and hundreds of betting shops, are a very tantalising prospect for other bookmaker companies looking to expand their reach in the UK market.
If you have a Ladbrokes account you may be wondering what this means for you, and the answer is 'most likely not much'.
Even if Paddy Power buys Ladbrokes out lock, stock and barrel the Ladbrokes brand is far too established and valuable for its new owners to can its operations. So a takeover would most likely result in only a change of ownership, with the Ladbrokes website and betting shops continuing to offer business as normal.
If you don't have a Ladbrokes account, then you should sign up for one now.
Ladbrokes has responded to the challenge of catching up to other major bookies by putting a selection of great offers on the table, including a £25 free bet offer.
We'll keep an eye on this story as it develops, and let you know how best to benefit from a potential merger between these two massive betting brands.