William Hill

William Hill is one of the oldest and best-known bookmakers in the world, as well as the largest bookmaker in the UK – where it has over 2,370 betting shops. The company has expanded aggressively, especially in Nevada in the United States and in Australia. It’s listed on the FTSE 100, and has over 17,000 employees.

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Acca Freedom

Either boost the odds of trebles and above to win more, or insure your bet against one bad result from five or more selections to get your money back as a free bet of up to £20. T&Cs apply. 18+ only.
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Review

Pros and cons

Generous free bet offer on registration
On-going specials and free bet offers
Registered in Malta
Emphasis on client account security
Offers betting on a wide range of international sports
Supports several languages
Light on value-added features like live streaming
Odds reflect industry averages; they're not the best in the market
No live support
decent odds overall and especially competitive odds for basketball
broad coverage of a wide range of sports (including extensive football coverage)
friendly, quick, efficient customer service
live betting and live streaming
quick to close or limit your account if you win too often or too big
has attracted complaints of not paying out bonuses until customers follow up with customer service
regular cash back deals for tennis and golf
generally attractive football and horse racing odds
recently revamped in-play betting
best odds guaranteed on Irish and UK horse racing, and on BAGS/BEGS greyhound racing
virtual horse racing, with a race every 60 seconds
quick to limit the accounts of bettors who win too much or too often
not the market leader when it comes to odds for sports other than football and horse racing
outstanding coverage of horse racing, in the UK, Ireland, France, America, Canada and South Africa
a vast range of football betting markets, including in-play betting
live streaming and provision of the latest news and betting tips via three William Hill online radio channels
crowded web site with too many options
if you win too much or too often, your account could be closed or restricted
leads the pack with its outstanding specials and promotions
excellent horse racing coverage, with the latest racing odds, betting previews and live streaming
good coverage of the UK and Irish football leagues and larger European leagues, and of rugby union
entertaining (and sometimes controversial) novelty betting markets
a sense of fun
doesn’t lead the market in terms of the best value odds
doesn’t offer 24/7 customer service
not supportive of international punters; only pounds and euros are accepted, and customer service is provided only in English
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