William Hill are first off the mark as UK bookies look to cash in on the release of the new Apple Watch on the 24th of April.
Hill's have updated their existing IOS app to work on the Apple Watch, and William Hill will be the first UK bookie to offer betting on the device.
To start with the app will feature a limited selection of sports, with odds available on racing and football.
“Wearable technology is developing all of the time and Apple Watch gives William Hill the chance to connect with our customers in a new and innovative way," William Hill's PR spokesperson Jon Ivan-Duke told the eGaming review.
William Hill's launch just pips Ladbrokes to the post, with Ladbrokes expected to announce the release of their Apple Watch betting app on Friday.