William Hill football

William Hill has set the bar high with its outstanding football betting coverage and excellent football markets, odds and special features. The football section on the William Hill site is also neatly structured and laid out, making it simple to find the games you want to bet on and to take advantage of various value-added services.

Browse through the William Hill football betting markets, and you’ll quickly discover how far ahead of its competitors this bookmaker is. William Hill doubles the number of game markets offered by its closest rival and covers more tournaments than any other major bookmaker.

William Hill also features an active tipster community on its site. Thousands of enthusiastic amateur tipsters are registered with its Tip Advisor service and share their tips on a daily basis. Tips are also integrated with match markets.

Benefits of betting on football at William Hill

Unbeatable betting coverage of international football
William Hill offers the broadest global coverage of football, with betting available on over 150 tournaments from around the world.
Integrated football stats
The William Hill stats center, which you can access from the match lists, puts a wealth of useful statistics at your fingertips. The team view is particularly helpful. It identifies trends for major betting markets over your team’s last 20 matches.
Watch games live with William Hill TV
If a match on the William Hill site has a TV screen next to it, it means you can watch the match live on William Hill TV, provided you live in a qualifying territory. William Hill TV streams matches from several elite European leagues, as well as covering matches from a wide range of leagues from other continents.
Quit while you’re ahead with Cash In My Bet
William Hill gives you the opportunity to cash in your football bets while they’re winning on any football match. Once your bet has won, you can check the odds William Hill is offering you on the payout and then choose the early payout option if you like what you see.
Join a community of football betting enthusiasts on Tip Advisor
William Hill’s Tip Advisor service is powered by the resident tipster community. All you need to do to join in the fun is register and start tipping. Your tips will be integrated directly into the pages for betting markets, and Tip Advisor will keep track of your successful tips and let you follow as many other tipsters as you like.

William Hill’s football betting coverage

William Hill is a country mile ahead of its competitors when it comes to football betting coverage. Where other top bookies offer up to around 100 markets a match, William Hill routinely offers 200+ markets for matches in elite leagues. A variety of betting options is available for all but the most minor leagues, and it’s not unusual to find 50 or more betting markets available for a match in a third division European league.

The number of tournaments covered by William Hill is also impressive. Over 150 tournaments are listed on the tournaments page. These range from the staple elite European leagues down to lower division semi-professional leagues in minor football-playing nations like Australia.

William Hill promotions and specials

William Hill takes a low-key approach to football betting specials. This bookmaker doesn’t target specific matches and events for promotions. However, it offers a small selection of ongoing money-back specials and accumulator refunds for all matches and tournaments.

Today's William Hill betting specials

William Hill odds

William Hill’s odds could stand improvement. Odds are typically close to the industry averages, but it’s unusual to see this bookie offering the best price in a match or outright market. That said, William Hill’s breadth of coverage means it will often be the only big name bookie offering any prices at all on more obscure tournaments and football matches.

Get the latest William Hill football odds now