Bookmakers
All about bookmakers, including how they calculate their odds and how they make a profit.
While telephone betting’s share of the sports betting market has decreased with the growth of online betting, it still has a following amongst punters who are accustomed to using the service and appreciate the personal touch that comes with placing bets by phone.
As a result, some of the biggest and most popular bookmakers in the United Kingdom and Ireland still offer a telephone betting service to their customers.
Telephone betting is exactly what it says it is – placing bets by phone.
Certain bookmakers offer dedicated telephone betting numbers that punters can call to place their bets. Calls are answered by bookmaker consultants who will take and place any bets requested by the customer.
Payment for telephone betting is made using either a betting account at the bookmaker or by submitting payment information using your phone’s keypad.
Telephone betting has also evolved to keep pace with the digital era, and bookmakers that offer telephone betting will typically also offer WhatsApp betting as an option.
It’s unusual for new betting sites to offer telephone betting as a service, as new bookmakers instead tend to focus on digital betting services.
Instead, it’s the established bookmakers that also operate high street betting shops that still retain telephone betting departments.
Fortunately, these telephone betting operators include some of the best and most reputable bookmakers in the UK and Ireland.
Ireland’s biggest independent bookmaker runs its Fon-A-Bet services for punters who prefer to bet by phone.
The service is available free of charge 24/7 to residents of the United Kingdom and Ireland. However, Fon-A-Bet is not available outside of this region.
To place a telephone bet with Boylesports, first create a Boylesports account and then call 0800 44 00 00 from the UK or 1800 44 00 00 from Ireland.
William Hill offers telephone betting to both UK and international punters. You can use your existing William Hill profile or register a new account.
William Hill’s telephone betting numbers are 0800 22 33 11 (inside the UK) and +800 11 22 33 11 (outside the UK).
You have three payment options when telephone betting with William Hill, direct debits from your debit card, a credit account with a limit of up to £500 or a direct deposit account.
While its better known for its free bets and novelty markets than for phone betting, Paddy Power also operates Dial-A-Bet as a phone betting service.
This service is easily combined with an existing online betting profile thanks to the fact that Paddy Power allows you to use one profile across all its channels.
Dial-A-Bet is also available Paddy power customers anywhere in the world – simply first create a new Paddy Power account if you don’t already have one.
Paddy Power’s telephone betting numbers are: 1800 721 821 (Ireland), 08000 565 265 (United Kingdom) and +44 203 580 9094 (International).
Sports betting sites are designed to make it as easy and convenient to place sports bets, whereas telephone bets are relatively primitive and complicated to place.
Some other potential disadvantages include:
If you’re new to telephone betting there are some things you need to be aware of before getting stuck in.
Yes, you can place bets on the phone. All you need to place the bet is a mobile phone or a regular fixed line phone with a keypad. From there on in the process is not very different from placing a bet at a betting shop, the only difference being that bet is received and placed remotely. Some telephone betting companies also offer WhatsApp betting as a phone betting option.
You’ll find that its mostly established bookmakers who have telephone betting departments that were set up in the pre-online betting era. This means telephone betting sites rarely include betting sites that started off online. However, there are several smaller operators that do offer telephone betting. Before choosing one of these smaller operators check that they are regulated and licensed to operate in the UK.
To start telephone betting, you need a mobile or fixed line phone and the number of a phone betting operator. Once you have both of those, give the number a call and the telephone betting consultant will help you take any steps you need to get set up and place a bet using your phone.
Some bookmakers will allow you to use your existing online betting account to place telephone bets. If this is not the case you will be able to set up your account by calling the telephone betting number for a bookmaker and speaking to a consultant.
There are a number of options for paying for betting over the phone. These include:
1. using your existing account and payment method at eligible telephone betting sites
2. setting up payment methods on a new account, which can include bank card debits, direct deposits or using a bookie credit line.
Bet365 previously offered a telephone betting service alongside its online betting operations. However, this bookie suspended the service in 2020 due to a lack of interest from its users. At the time bet365 claimed that the service had such low demand that it did not justify retaining dedicated staff. All existing staff were transferred to other positions in the company. Fortunately, three other major bookmakers still offer telephone bets, these include William Hill, Paddy Power and Boylesports.
All about bookmakers, including how they calculate their odds and how they make a profit.
Betting exchanges have opened up a new world of opportunities for savvy punters.
Top UK bookmakers are licensed by the United Kingdom Gambling Commissions.