Swedish-owned Unibet has won multiple awards for its gaming and sportsbook operations, and it has a reputation for being highly reliable. Among its strongest points are very broad coverage of football, free live streaming of sports events and an good live betting console.
Note that the main Unibet site doesn’t offer betting on horse racing – except on trotting, predominantly in Scandinavia. However, if you’re in the UK, you can access a UK version of the Unibet site, which lets you bet on all the major UK and Irish horse and greyhound races.
Unibet trust & financial stability
Unibet is a member of the European Gaming and Betting Association (EGBA) and of the Remote Gambling Association (RGA) in the UK. It’s audited and certified by eCOGRA. It also complies with the code of practice for responsible gambling that’s provided by the Global Gaming Guidance Group.
Overall, Unibet is probably one of the safest and most trusted online betting providers. However, it has been involved in disputes over limiting, locking or closing the accounts of sharp bettors.
Unibet provides average odds overall, but often offers excellent value odds for specific football markets. Thanks to its heavy following in Scandinavian countries, both its coverage and odds are particularly good for Nordic leagues, including the Swedish Allsvenskan and its lower leagues, and the Norwegian Tippeligaen.
As well as offering fixed-odds sports betting, Unibet runs two hugely popular weekly bets. The Supertoto is a special accumulator, offering players a chance to win up to €10,000 by predicting the winners of a given list of 8 to 14 matches. You can hedge your bets by choosing multiple outcomes for one match, but this increases the price of the bet.
In the Superscore, players try to predict the correct final score for each of three matches. If you win, you’re guaranteed a minimum payout, typically of either €500 or €1,000.
Unibet specials & promotions
Unibet offers new customers who sign up for an account a risk-free bet. If you place a first bet of at least £1 and the bet loses, you’ll be awarded a bonus equivalent to your original stake, up to a maximum value of £40.
Unibet also offers a wide range of event-based specials, especially for football as well as some ongoing promotions.
Unibet’s web site focuses on the functional and is fairly easy to navigate.
Betting markets are generally easy to locate. On the left of the page, a menu for each sport lists the associated markets.
One area where Unibet excels is its live betting console, which is excellent. It’s well-designed and reliable, and provides access to live betting on a large number of events every day.
The site also features a well laid out, informative Help centre.
Unibet offers mobile betting apps for iPhone, iPad and Android devices. Each app has a user-friendly design and provides access to all the main features of the desktop site, including live betting, the “Cash In” feature and options for managing your betting account.
The Android app has a good review score on the Google Play store while the iOS apps had poor ratings at the time of writing.
Unibet customer service
Unibet provides courteous, efficient customer service via phone, live chat and e-mail. The live chat feature is available for English speakers 24 hours a day, seven days a week. E-mail queries can be submitted in a large number of different European languages.
The company’s pay-out times are typically excellent, and a wide range of payment methods for depositing and withdrawing funds is supported. This includes e-wallets like NETELLER and Skrill, as well as prepaid voucher systems like Ukash.
The bottom line
Unibet is a decent, all-round option for sports betting, especially if you’re a fan of European football. We would however still choose both bet365 and William Hill over this bookie when deciding on where to open a betting account.