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Paddy Power

Right from the start, Paddy Power emphasised its “Irishness” in its colours, name and mischievous sense of humour. Its meteoric growth can be attributed to its aggressive expansion plus its strategy of securing media attention through controversial advertising and publicity. Today Paddy Power is Ireland’s leading bookmaker and one of the most successful in the UK, with profits before tax in excess of £114 million.


Not Recommended

We do not recommend signing up with this bookmaker. This is either due to us having had negative experiences with the bookie or being unable to personally recommend them. Read More
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Pro & Cons

  • leads the pack with its outstanding specials and promotions
  • excellent horse racing coverage, with the latest racing odds, betting previews and live streaming
  • good coverage of the UK and Irish football leagues and larger European leagues, and of rugby union
  • entertaining (and sometimes controversial) novelty betting markets
  • a sense of fun
  • doesn’t lead the market in terms of the best value odds
  • doesn’t offer 24/7 customer service
  • not supportive of international punters; only pounds and euros are accepted, and customer service is provided only in English
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