Horse racing best odds guaranteed

Best odds guaranteed (often called BOG) is a value-add that many bookmakers offer their users when betting on horse and greyhound racing.

BOG guarantees that you will get the starting price (SP) on your selection in a race if the SP is higher than the price you accepted when you placed your bet. 

No-opt in is required to benefit from a best odds guarantee on racing – all you need to do is place your bet within the qualifying time period and meet the general T&Cs of your bookie’s BOG offer.

What does best odds guaranteed mean

When you see a bookmaker offering Best Odds Guaranteed, it means that they will pay out your bet at the starting price (SP) on your entry if this is higher than the price you accepted when you placed your bet.

Note that this does not mean you will get the highest price that was available on your entry at any time before the race. It only applies to the odds available on your selection as the race starts.

How does best odds guaranteed work

The way best odds guaranteed works is best understood with an example.


A punter places a bet on Donnie Azoff winning a novices hurdle at Newton Abbot, accepting bet365’s price of 5/1 on his selection.

By the time the race gets underway, Donnie Azoff’s odds have drifted out to 7/1. This means his starting price is higher than the 5/1 the punter placed his bet at.

Donnie Azoff goes on to win the race. Fortunately for the punter, bet365 offers BOG. This means his winning bet is paid out at 7/1, generating a larger profit on the winning bet.

Top Best Odds Guaranteed Bookies for Horse Racing

All major bookmakers now offer best odds guaranteed. The BOG offers of bookmakers vary in the following ways:

  • the time from which a bet qualifies for BOG
  • the number of countries covered by BOG
  • whether or not BOG is offered on greyhound racing
  • whether or not multiple bets are covered by BOG
  • limits on winnings.

The top bookies for best odds guaranteed for horseracing are:

  1. Vbet offers a couple of BOG perks that are hard to beat. BOG is paid out on multiples as well as racing in both the UK and Ireland. Arguably the biggest perk is that BOG kicks off as soon as the clock ticks into the day of the race. In addition, winnings are not capped. One downside is that BOG does not apply to greyhound racing.
  2. bet365 is near the top of the pile when it comes to BOG. They offer best odds guaranteed on Irish and British racing as well as greyhounds. BOG is also offered from a respectable 8am in the morning. One downside is BOG does not apply to multiples. However, what makes bet365 stand out is that it is one of a handful of bookies that does not limit winnings from BOG.
  3. BetVictor offers a decent spread of BOG perks, including coverage of UK and Irish racing and greyhounds. BOG also applies to multiples. Downsides are that a €25,000 per day win limit applies to winning BOG bets and this offer kicks in at 9am, which means that if you work an office job you’ll be placing your racing bets at work.

bet365 Best Odds Guaranteed

Advertisement. Take a price on your selection and if the SP is bigger bet365 will pay you at the bigger odds. Available on Horse Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore and Hong Kong is excluded. Bet restrictions and T&Cs apply. New and eligible customers only. Read More

Best Odds Guaranteed Times and Multiples terms by Bookmaker

We put together the following table to help you find out what the word’s best known bookies put on the table when it comes to their best odds guaranteed offers.

BookmakerTimeIncludes Multiple Bets
888sportDay of the raceNo
Bet UK11amYes
CoralDay of the raceNo
Paddy Power8amYes
Sky Bet9amNo
Virgin Bet10amYes
William Hill10amYes

Boylesports Best Odds Guaranteed (BOG)

Boylesports is offering Best Odds Guaranteed but BETTER. BOG is available at 8am the of racing, available on multiples, covers all UK and Irish racing and is available online and in shop. T&Cs apply. 18+ only. Read More

Best Odds Guaranteed at Festivals

Major bookies offer best odds guaranteed when it matters most – during the major British racing festivals that take place around the year.

  • Grand National best odds guaranteed: while bookies withdraw some promotional offers during the Grand National, best odds guaranteed is in play for the biggest race on the calendar. Pay close attention to what time this offer kicks in to ensure you benefit.
  • Cheltenham best odds guaranteed: Best odds guaranteed are available for every day that racing takes place at Cheltenham Racecourse. This includes the annual Cheltenham Festival where you can get BOG on every race from major bookies.
  • Royal Ascot best odds guaranteed: Royal Ascot is the biggest flat meeting of the year, and you’ll find that top bookies have you covered with a BOG on every race.

What is BOG in horse racing?

BOG stands for best odds guaranteed in horse racing. This is a value-add that many bookmakers offer on race day that gives you the opportunity to get paid out at the SP on a horse racing bet if your horse’s price at the start of the race is higher than the price you selected when you placed your bet.

Are enhanced place terms best odds guaranteed?

No, enhnaced place terms are usually offers where you get paid out additional places on a race. Usually this involves getting lower payouts on each-way or place bets for horses that do place. BOG, by contrast, increases the odds you are paid out at if the SP is higher than the price you selected on race day.

Is there a best odds guaranteed betting system?

Best odds guaranteed potentially improves the odds you are paid out when a horse racing bet wins. This in turn can eliminate the bookie’s overround, and even give you an edge against the house in a horse race. This type of extra value is critical to making a success of betting strategies like value betting – so you should definitely take advantage of BOG if you are using the value betting strategy.

Can you do arbing with best odds guaranteed?

If you practice arbing, or plan to, then best odds guaranteed can only help your cause. While it is impossible to predict if your selections odds will drift while placing your arbitrage bets, any drift that is paid out on your selection because of a BOG guarantee will inflate your winnings and increase your profits from your arbitrage bets.

Can you use best odds guaranteed for matched betting?

Although it is impossible to predict if your selection’s odds will drift after you place a matched bet using your free bet at a bookmaker, best odds guaranteed can potentially boost your payout – provided your bookmaker applies BOG to free bets. If they do, and your matched free bet wins and pays out at an SP higher than the odds you selected when you placed the bet, you’ve scored. 

Can you get Best Odds Guaranteed for US Racing?

Best odds guaranteed is restricted to UK racing by most UK bookies, and only a handful extend this offer to horse racing in Ireland. For the rest, international racing does not typically qualify for BOG, and this includes racing that takes place in the United States.

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